ValetPRO Ltd is a UK based car care product manufacturer who sell globally. We've maintained an excellent working relationship with them since 2016; during this time, we've helped them develop their branding and website, redesigned their entire range of labels hosting 13+ languages, developed countless advertising materials for them, and produced magazine adverts, social media content, price lists, digital banners, email footers, stationary, and so on.
Photography style
We developed this photography style for ValetPRO Ltd. They wanted something that would appeal to their younger and incoming audience whilst still reflecting the high quality of their products.
We developed this dramatic, cinematic method of editing photos for them.
PACKAGING BRIEF
ValetPRO Ltd had existing label designs that they felt were too out-dated and clunky. They asked us to retain the core elements on the front label (photo, category identification, bullet points) but aim for 'sleek' 'clean' 'professional' and 'modern'.
When designing the back label we were asked to produce something minimalistic and clean; we were moving to a 3-page peel-and-reveal sticker that had to host 13+ languages. The aim was to strip the label of all non-essentials and make the outer-face label as universally understandable as possible - we achieved this with icons and a connected pack strategy.
The adaption of these core designs covered four bottle sizes, 250ml tubs, sleeves, and stickers for foam applicators.
Packshots, & mobile-ready hero image
We developed packshots for ValetPRO Ltd, including the standard front, back and ingredient packshots.
But we also created Hero images for them; we developed simplified front packshots that decluttered most of the label content and boldly calls out: Brand, Variant, Category and Volume.
This helps ValetPRO products stand out in an ecomm environment, and increased the conversion of scrolls to purchases for one very simple reason: consumers respond to convenience.
These products are now very easily identifiable at a glance; you don't need to read the description or open the page to confirm volume. This makes them easier to understand than the competitors products.
Take a look at this photo. Can you identify the brand, product or volume of the non-ValetPRO products from photos alone? Can you identify anything? If you were searching for a tyre dressing, which one would you have the most confidence in?
