ValetPRO Ltd is a UK based car care product manufacturer who sell globally. We've maintained an excellent working relationship with them since 2016; during this time, we've helped them develop their branding and website, redesigned their entire range of labels hosting 13+ languages, developed countless advertising materials for them, and produced magazine adverts, social media content, price lists, digital banners, email footers, stationary, and so on.
Photography style
We developed this photography style for ValetPRO Ltd. They wanted something that would appeal to their younger and incoming audience whilst still reflecting the high quality of their products.
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We developed this dramatic, cinematic method of editing photos for them.
Packaging brief
ValetPRO Ltd had existing label designs that they felt were too out-dated and clunky. They asked us to retain the core elements on the front label (photo, category identification, bullet points) but aim for 'sleek' 'clean' 'professional' and 'modern'.
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When designing the back label we were asked to produce something minimalistic and clean; we were moving to a 3-page peel-and-reveal sticker that had to host 13+ languages. The aim was to strip the label of all non-essentials and make the outer-face label as universally understandable as possible - we achieved this with icons and a connected pack strategy.
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The adaption of these core designs covered four bottle sizes, 250ml tubs, sleeves, and stickers for foam applicators.
product mockup
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before/after. shot
Social media content
We have, on many occasions, been hired by ValetPRO to create social media content - usually realted to a promotion, competition or creative holiday-themed posts.
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These are always successful and gain a lot of engagement and traction with their followers.
