Lil' Green Brewery is a passionate web3 brewery that develops amazing brews with the ambition of bringing together digital communities, such as the Azuki Garden. They work with a lot of local community artists to develop limited edition merchandise to accompany their brews. We developed their brand identity, website, packaging design, social media strategy and have worked on some of their limited edition merchandise.
Photography style
Lil' Green Brewery are a brewery with attitude, and they lean heavily into a 00's grunge-rock style in their visual identity, often taking inspiration from grafitti. We kept this in mind whilst developing their photography style, and made sure to retain that grunge, edgy vibe by incorporating black overlays and a lot of depth and saturation when editing their photos.
Packaging brief
Due to staggered releases of the Lil' Green Brewery beers (and labels), we can't display all of the packaging designs we've completed for them. But we can share this one: Sweet Cheeks 330ml.
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Striving to stand out on shelf, Lil' Green Brewery tasked us with creating a label that was simple and striking. They wanted attitude and a playful vibe present on their beer bottle, but also wanted it to feel modern and minamilistic.
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We developed this label design for them - linking the graffiti style that's heavily present in their branding and core logo, and utilising a simple one-colour build on a transparent label.
